B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of buying experiences based on customer treatment for customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKenzie (likely McKinsey)
Primary
Tier C
https://armworldwide.com/inbound-marketing-can-help-grow-startup/ ↗
Source Article
How Inbound Marketing Can Help You Grow Your Startup
Original Research
McKenzie (likely McKinsey)
· Original study ↗
Methodology
Cited as research by McKenzie (likely McKinsey); no methodology stated
Methodology documented
Segmentation
IndustryB2C
Company SizeSMB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers: 70% share of buying experiences based on customer treatment. Source: McKenzie (likely McKinsey) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-experiences-customer-treatment-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buying-experiences-customer-treatment-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of buying experiences based on customer treatment for customers<br><small>Source: McKenzie (likely McKinsey) (2026) · <a href="https://lighthousedata.io/data/buying-experiences-customer-treatment-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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