B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- buying decisions based on emotion for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bellaworksweb.com
Primary
Tier C
https://bellaworksweb.com/author/austin/ ↗
Source Article
austin
Original Research
bellaworksweb.com
· Original study ↗
Methodology
Unattributed research claim cited by Bellaworks Web
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 95% buying decisions based on emotion. Source: bellaworksweb.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buying-decisions-emotion-driven
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buying-decisions-emotion-driven" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- buying decisions based on emotion for consumers<br><small>Source: bellaworksweb.com (2026) · <a href="https://lighthousedata.io/data/buying-decisions-emotion-driven" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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