B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- share of buyers starting with single preferred vendor for B2B buyers (2026)
41% of B2B buyers start with a single preferred vendor before any formal evaluation begins.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Directive Consulting
Primary
Tier B
https://chatterbubble.co/resources/top-lead-generation-companies-for-branding-agencies-2026 ↗
Source Article
Top Lead Generation Companies for Branding Agencies in 2026
Top Lead Generation Companies for Branding Agencies in 2026
The top lead generation companies for branding agencies split into two distinct categories: traditional B2B outbound and demand generation specialists on one side, and AI search optimization providers on the other. Which category you need d…
Original Research
Directive Consulting
· Original study ↗
Methodology
Directive Consulting B2B benchmarks analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 41% share of buyers starting with single preferred vendor. Source: Directive Consulting (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-single-preferred-vendor-start
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<blockquote cite="https://lighthousedata.io/data/buyers-single-preferred-vendor-start" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of buyers starting with single preferred vendor for B2B buyers<br><small>Source: Directive Consulting (2026) · <a href="https://lighthousedata.io/data/buyers-single-preferred-vendor-start" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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