B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- buyer self research rate for B2B buyers (2025)
77% of buyers conduct research before contacting sales teams.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unscript.ai
Primary
Tier C
https://www.unscript.ai/blog/saas-marketing-strategies ↗
Source Article
Top SaaS Marketing Strategies to Scale Your Business in 2025
March 5, 2025
Top SaaS Marketing Strategies to Scale Your Business in 2025
Discover effective SaaS marketing strategies to boost customer acquisition. Learn actionable tips to attract and retain clients. Read the article now!
When it comes to scaling your SaaS business, the right SaaS marketing stra…
Original Research
unscript.ai
· Original study ↗
Methodology
Cited in vendor blog without named original study; original publisher not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 77% buyer self research rate. Source: unscript.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-research-before-contacting-sales
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-research-before-contacting-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- buyer self research rate for B2B buyers<br><small>Source: unscript.ai (2025) · <a href="https://lighthousedata.io/data/buyers-research-before-contacting-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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