B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12
12 -- number of vendors researched before engaging for B2B buyers (2025)
B2B buyers research 12 or more vendors before engaging.
- Secondary citation from Forrester (2025)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.typpout.com/blog/ai-social-selling-startups-stealth-mode-2026 ↗
Source Article
The 2026 Guide to AI-Powered Social Selling for Startups in Stealth Mode | Typpout
The 2026 Guide to AI-Powered Social Selling for Startups in Stealth Mode
Stealth startups in 2026 can’t afford to wait for inbound—they need AI-powered social selling to dominate their niche before competitors even know they exist. This guide reveals how.
Stealth startups in 2026 can’t afford to wai…
Original Research
Forrester
· Original study ↗
Methodology
Blog cites Forrester (2025); secondary source, original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 12 number of vendors researched before engaging. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-research-12-vendors-before-engaging
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<blockquote cite="https://lighthousedata.io/data/buyers-research-12-vendors-before-engaging" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- number of vendors researched before engaging for B2B buyers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/buyers-research-12-vendors-before-engaging" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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