B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- buyers reporting website rep inconsistencies for B2B buyers (2025)
69% of B2B buyers report inconsistencies between a vendor's website and what a rep actually tells them.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.datamagnet.co/post/signal-stacking-combining-buying-triggers/ ↗
Source Article
Signal Stacking: Combine 3+ Buying Triggers (2026)
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved 2026-08-04.
Signal Stacking: Combining 3+ Triggers to Cut Through the Noise
Seventy percent of sellers say they're overwhelmed by the number of technologies required to do…
Original Research
Gartner
· Original study ↗
Methodology
Gartner survey, cited via secondary article
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 69% buyers reporting website rep inconsistencies. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-report-vendor-inconsistencies-2025
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<blockquote cite="https://lighthousedata.io/data/buyers-report-vendor-inconsistencies-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- buyers reporting website rep inconsistencies for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/buyers-report-vendor-inconsistencies-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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