B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- percentage of buyers out of market for B2B buyers (2026)
Roughly 95% of potential B2B buyers are out of the market for your product at any given time.
- Rough estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn B2B Institute (implied, not cited)
Primary
Tier C
https://www.outboundleads.com/blog/why-firmographic-segmentation-fails-for-b2b-outbound-(and-what-to… ↗
Source Article
Why Firmographic Segmentation Fails for B2B Outbound (And What to Segment By Instead) - Scalable Outbound GTM Solutions | Revenue-driven AI systems
Aylin Bezirgan
Quick answer: Firmographic segmentation groups companies by attributes like industry, size, revenue, and location. It is useful as a first filter, but it fails as a complete outbound targeting strategy because it describes what a company looks like, not whether it has the problem you …
Original Research
LinkedIn B2B Institute (implied, not cited)
· Original study ↗
Methodology
Widely cited B2B marketing figure (attributed to LinkedIn B2B Institute research); no original source cited in article
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B buyers: 95% percentage of buyers out of market. Source: LinkedIn B2B Institute (implied, not cited) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-out-of-market-95pct
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<blockquote cite="https://lighthousedata.io/data/buyers-out-of-market-95pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- percentage of buyers out of market for B2B buyers<br><small>Source: LinkedIn B2B Institute (implied, not cited) (2026) · <a href="https://lighthousedata.io/data/buyers-out-of-market-95pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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