B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
19%
19% -- buyers less confident due to inaccurate ai rate for B2B buyers (2026)
19% of buyers feel less confident in their purchase decisions due to inaccurate AI output.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.demandai.net/news/ai-is-no-longer-an-experiment-its-operational/ ↗
Source Article
AI Is No Longer an Experiment. It's Operational
Matt Egan, Chief Content Officer, Demand AI
Recently I had the privilege of hosting a session at B2B Ignite London — a conversation I'd been looking forward to for months. Not because I had a polished narrative to deliver, but because the questions it was built around feel urgent: how is AI transfor…
Original Research
Forrester
· Original study ↗
Methodology
Cited from Forrester 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 19% buyers less confident due to inaccurate ai rate. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-less-confident-inaccurate-ai
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<blockquote cite="https://lighthousedata.io/data/buyers-less-confident-inaccurate-ai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- buyers less confident due to inaccurate ai rate for B2B buyers<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/buyers-less-confident-inaccurate-ai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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