B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of buyers finding properties online for US home buyers (2025)
51% of buyers find their properties online according to a report by the National Association of Realtors.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier B
https://investornitro.com/blog/marketing-strategies-for-real-estate-investors/ ↗
Source Article
In-Depth Marketing Strategies for Real Estate Investors | Investor Nitro
Regardless of the type of real estate investment you focus on, success depends on a solid marketing strategy. Fortunately, today’s digital landscape offers numerous tools and platforms for real estate investors to establish their presence, generate leads, and close deals efficiently.
A recent report…
Original Research
National Association of Realtors
· Original study ↗
Methodology
Cited from a National Association of Realtors report; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US home buyers: 51% share of buyers finding properties online. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-find-properties-online-nar
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<blockquote cite="https://lighthousedata.io/data/buyers-find-properties-online-nar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of buyers finding properties online for US home buyers<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/buyers-find-properties-online-nar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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