B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- buyers with established requirements before contact for B2B software buyers (2025)
78% of buyers have established requirements before reaching out to a vendor.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier B
https://proxi.co.nz/advance-software-review-site-strategy-guide/ ↗
Source Article
You’ve established a presence on a software review site, collected reviews, and seen the initial benefits of public feedback. But now it’s time to go further. With buyers completing 70% of their purchasing journey before contacting a vendor, standing out and building trust early is essential.
If you…
Original Research
G2
· Original study ↗
Methodology
Data shared at G2 Connect Auckland event
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 78% buyers with established requirements before contact. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-established-requirements-before-reaching-out
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<blockquote cite="https://lighthousedata.io/data/buyers-established-requirements-before-reaching-out" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- buyers with established requirements before contact for B2B software buyers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/buyers-established-requirements-before-reaching-out" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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