B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- buyers identifying dependability as top sales red flag for B2B buyers (2025)
Almost 50% of buyers identify dependability concerns as a top sales red flag.
- Source states 'almost 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
b2bappointmentsetting.com
Primary
Tier C
https://www.b2bappointmentsetting.com/blog/how-to-build-rapport-on-a-cold-call-8-proven-techniques-f… ↗
Source Article
How to Build Rapport on a Cold Call 8 Proven Techniques for Connecting Fast
How to Build Rapport on a Cold Call 8 Proven Techniques for Connecting Fast
Key Takeaways
- Build rapport first. This creates trust and a higher possibility of a positive response and subsequent meetings. Focus on connection, not a hard pitch, and have relationship objectives in mind when you hit di…
Original Research
b2bappointmentsetting.com
· Original study ↗
Methodology
Approximate figure ('almost 50%'); blog citing unnamed research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 50% buyers identifying dependability as top sales red flag. Source: b2bappointmentsetting.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-dependability-red-flag
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-dependability-red-flag" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- buyers identifying dependability as top sales red flag for B2B buyers<br><small>Source: b2bappointmentsetting.com (2025) · <a href="https://lighthousedata.io/data/buyers-dependability-red-flag" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.