B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- buyer journey completed before seller engagement for B2B buyers (2025)
Buyers complete up to 70% of their journey before engaging sellers.
- Stated as 'up to 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dealxpert.io
Primary
Tier C
https://dealxpert.io/solutions-sales-training-for-new-sales-professionals/ ↗
Source Article
Sales Training For New Sales Professionals - Dealxpert Sales Performance
TRAINING FOR NEW SALES PROFESSIONALS
Accelerate Path
to Revenue with Strategic Onboarding
Turn your new hires into confident and productive sales professionals with a solid foundation to become trusted advisors. Fast-track their path to revenue with essential sales acumen, positive mindset and struc…
Original Research
dealxpert.io
· Original study ↗
Methodology
Secondary citation on vendor marketing page; original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 70% buyer journey completed before seller engagement. Source: dealxpert.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-complete-journey-before-sellers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-complete-journey-before-sellers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buyer journey completed before seller engagement for B2B buyers<br><small>Source: dealxpert.io (2025) · <a href="https://lighthousedata.io/data/buyers-complete-journey-before-sellers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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