B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Recent

56%

56% -- share of buyers citing industry experts analysts as top information source for enterprise technology buyers (2025)

Name: Share Of Buyers Citing Industry Experts Analysts As Top Information Source Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · IDC

56% of buyers cite industry experts and analysts as a top information source during evaluation.

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Attribution: IDC View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

56%

Unit

Percentage

Data Vintage

2025

Entity

enterprise technology buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IDC Primary Tier A

https://qa.idc.com/custom-solutions/business-value/ ↗

Confidence: 73/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Business Value

Prove the ROI your buyers are demanding, with evidence they trust Enterprise buyers don’t need more claims. They need proof. IDC Business Value delivers independent, analyst-validated ROI evidence that removes pricing objections, accelerates deal cycles, and strengthens executive confidence. Your bu…

Original Research

IDC · Original study ↗

Methodology

IDC buyer research cited in IDC Business Value marketing page; methodology not stated

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

enterprise technology buyers: 56% share of buyers citing industry experts analysts as top information source. Source: IDC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-cite-analysts-top-info-source

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<blockquote cite="https://lighthousedata.io/data/buyers-cite-analysts-top-info-source" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of buyers citing industry experts analysts as top information source for enterprise technology buyers<br><small>Source: IDC (2025) · <a href="https://lighthousedata.io/data/buyers-cite-analysts-top-info-source" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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