B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- rep free preference rate for B2B buyers (2025)
75% of buyers prefer a rep-free buying experience according to Gartner research.
- Secondary citation of Gartner research without underlying sample size or study period specified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.mqlmagnet.com/post/post-b2b-digital-marketing-strategy ↗
Source Article
B2B Digital Marketing Strategy for Tech | MQL Magnet
B2B Digital Marketing Strategy for Tech Companies
Updated: Aug 9
Key takeaways The buyer journey runs 272 days across 88 touchpoints and ten stakeholders, per Dreamdata. Win the invisible phase. Dominate a few channels instead of dabbling in all of them. SEO compounds, paid search fills the gap, Lin…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 75% rep free preference rate. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-75-percent-rep-free
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyers-75-percent-rep-free" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- rep free preference rate for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/buyers-75-percent-rep-free" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.