B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- purchasing journey completed before vendor contact for B2B software buyers (2025)
Buyers complete 70% of their purchasing journey before contacting a vendor.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier B
https://proxi.co.nz/advance-software-review-site-strategy-guide/ ↗
Source Article
You’ve established a presence on a software review site, collected reviews, and seen the initial benefits of public feedback. But now it’s time to go further. With buyers completing 70% of their purchasing journey before contacting a vendor, standing out and building trust early is essential.
If you…
Original Research
G2
· Original study ↗
Methodology
Cited as general buyer-behavior benchmark in G2/Proxi review-site strategy guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 70% purchasing journey completed before vendor contact. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-70-percent-journey-before-contact
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<blockquote cite="https://lighthousedata.io/data/buyers-70-percent-journey-before-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- purchasing journey completed before vendor contact for B2B software buyers<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/buyers-70-percent-journey-before-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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