B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- buying cycle progress before supplier contact for B2B buyers (2025)
Buyers were at least 57% through their buying cycle before reaching out to suppliers.
- Original research study is not explicitly named
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
freshperspectivesales.com
Primary
Tier C
https://www.freshperspectivesales.com/insights/a-birds-eye-view-makes-sense-for-buyers ↗
Source Article
A Bird’s Eye View: How Sales Teams Can Help Buyers Make Sense of Their Options | Sales Growth & Leadership Insights | Fresh Perspective Sales
A Birds’ Eye View Makes Sense For Buyers
Photography has always been a hobby and when opportunity arises, I usually grab my trusty Nikon and head out looking for that elusive shot. However, my whole perspective and passion changed on my last birthday – enter drone photography!
All of a sudden, views…
Original Research
freshperspectivesales.com
· Original study ↗
Methodology
Global buyer research cited by Fresh Perspective Sales; original study not named
Methodology documented
Segmentation
IndustryB2B
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 57% buying cycle progress before supplier contact. Source: freshperspectivesales.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyers-57-percent-through-buying-cycle
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<blockquote cite="https://lighthousedata.io/data/buyers-57-percent-through-buying-cycle" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- buying cycle progress before supplier contact for B2B buyers<br><small>Source: freshperspectivesales.com (2025) · <a href="https://lighthousedata.io/data/buyers-57-percent-through-buying-cycle" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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