B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- share of buyer journey spent online for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bdigitalmarketers.com
Primary
Tier C
https://b2bdigitalmarketers.com/blog/b2b-content-marketing/ ↗
Source Article
Easy to Learn B2B Content Marketing Guide
Original Research
b2bdigitalmarketers.com
· Original study ↗
Methodology
Range 60-70%, midpoint extracted
Methodology documented
Segmentation
IndustryB2B
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
B2B buyers: 60% share of buyer journey spent online. Source: b2bdigitalmarketers.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-journey-online-research
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<blockquote cite="https://lighthousedata.io/data/buyer-journey-online-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of buyer journey spent online for B2B buyers<br><small>Source: b2bdigitalmarketers.com (2026) · <a href="https://lighthousedata.io/data/buyer-journey-online-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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