B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- buyers saying experience matters as much as products for buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
spinkscreative.co.uk
Primary
Tier C
https://spinkscreative.co.uk/how-to-convert-your-browsers-into-buyers/ ↗
Source Article
How to Convert Your Browsers into Buyers - Spinks Creative
[gem_divider][gem_divider]
Imagine this: You've set up a sleek online store, but most visitors just breeze through without making a purchase. Sound familiar? So how do we get those customers to drop their Monzos in the checkout?
Identifying your target audience is crucial to creating a brand that re…
Original Research
spinkscreative.co.uk
· Original study ↗
Methodology
Approximate figure ('nearly 90%') in agency blog; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
buyers: 90% buyers saying experience matters as much as products. Source: spinkscreative.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-experience-importance
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<blockquote cite="https://lighthousedata.io/data/buyer-experience-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- buyers saying experience matters as much as products for buyers<br><small>Source: spinkscreative.co.uk (2026) · <a href="https://lighthousedata.io/data/buyer-experience-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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