B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- buyer decision completed before first vendor contact for B2B buyers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
innovateandgrow.com
Primary
Tier C
https://www.innovateandgrow.com/social-selling ↗
Source Article
Social Selling
Social selling
SOCIAL SELLING – Studies show that more than 70% of the customer’s decision-making has been completed before they make the initial contact with a potential vendor. The average number of contacts required for salespeople to close a sale has also increased dramatically in recent years –…
Original Research
innovateandgrow.com
· Original study ↗
Methodology
Cited as 'studies show' without named original study; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 70% buyer decision completed before first vendor contact. Source: innovateandgrow.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/buyer-decision-before-vendor-contact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/buyer-decision-before-vendor-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- buyer decision completed before first vendor contact for B2B buyers<br><small>Source: innovateandgrow.com (2025) · <a href="https://lighthousedata.io/data/buyer-decision-before-vendor-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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