B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- inventory above doubleverify benchmarks for Butler/Till (2025)
80% of inventory in Butler/Till's autonomous AI programmatic campaign was rated above DoubleVerify benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Acceler8 Labs
Primary
Tier B
https://acceler8.beehiiv.com/p/rampid-just-sold-the-buyer-is-your-competitor ↗
Source Article
RampID just sold. The buyer is your competitor
The Speed Read
Publicis Groupe bought LiveRamp for $2.2 billion. LiveRamp's RampID is the identity layer connecting your first-party data to your media buys, clean rooms, and measurement stack. It's no longer independent.
An AI agent ran a live programmatic campaign start to finish, with no human to…
Original Research
Acceler8 Labs
· Original study ↗
Methodology
Fully autonomous AI programmatic campaign for Geloso Beverage Group
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Butler/Till: 80% inventory above doubleverify benchmarks. Source: Acceler8 Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/butler-till-above-doubleverify-benchmarks-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/butler-till-above-doubleverify-benchmarks-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- inventory above doubleverify benchmarks for Butler/Till<br><small>Source: Acceler8 Labs (2025) · <a href="https://lighthousedata.io/data/butler-till-above-doubleverify-benchmarks-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.