B
Evidence Grade B
Graded
under review
Safe to Cite
Current
92%
92% -- analytics software usage rate for all businesses polled (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Ruler Analytics
Primary
Tier A
https://www.prmoment.com/pr-research/marketers-fail-to-measure-up ↗
Source Article
Marketers fail to measure up
Marketers and PROs are failing to track the impact of their own PR and marketing according to a recent study by data marketing specialist Ruler Analytics. Daniel Reilly, CEO of Ruler Analytics, says this demonstrates how the PR industry does not practice what it preaches: “For the marketing and PR s…
Original Research
Ruler Analytics
· Original study ↗
Methodology
Study by Ruler Analytics
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
all businesses polled: 92% analytics software usage rate. Source: Ruler Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-using-analytics-software
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-using-analytics-software" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- analytics software usage rate for all businesses polled<br><small>Source: Ruler Analytics (2026) · <a href="https://lighthousedata.io/data/businesses-using-analytics-software" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.