B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- share of businesses using outside video creators for US businesses (2026)
Approximately 42% of businesses use outside video creators in some capacity.
- Includes 32% combining internal production with external professionals and 10% relying exclusively on external vendors
- Source states figure as 'Approximately 42%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier B
https://beverlyboy.com/resources/videographer-statistics/ ↗
Source Article
Videographer Statistics for 2026 (Rates, Demand & Industry Data)
Original Research
Wyzowl
· Original study ↗
Methodology
Includes 32% combining internal production with external professionals and 10% relying exclusively on external vendors
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US businesses: 42% share of businesses using outside video creators. Source: Wyzowl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-use-outside-video-creators-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-use-outside-video-creators-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of businesses using outside video creators for US businesses<br><small>Source: Wyzowl (2026) · <a href="https://lighthousedata.io/data/businesses-use-outside-video-creators-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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