B
Evidence Grade B
Safe to Cite
Aging
62%
62% -- texting use case adoption rate for US/Canada businesses that text (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,019
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Text Request
Primary
Tier A
https://www.textrequest.com/ebooks/state-of-business-texting-2024 ↗
Source Article
2024 State of Business Texting Report by Text Request
Report
2024 State of Business Texting Report
We live and breathe business text messaging every day. We’re guessing you don’t, so we created this report to show you what’s happening, why it matters (if it matters at all), and what you can do about it.
The main questions we’re trying to answer in our …
Original Research
Text Request
· Original study ↗
Methodology
Survey of 1,019 verified working professionals (US & Canada), Oct 2023; 86% Text Request users
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 18% | |
| 2024 (current) | 21% | +16.7% |
| 2024 (current) | 62% | +195.2% |
| 2024 (current) | 32% | -48.4% |
| 2024 (current) | 39% | +21.9% |
| 2024 (current) | 31% | -20.5% |
| 2024 (current) | 68% | +119.4% |
| 2024 (current) | 75% | +10.3% |
| 2024 (current) | 28% | -62.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US/Canada businesses that text: 62% texting use case adoption rate. Source: Text Request (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-texting-alerts-notifications
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-texting-alerts-notifications" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- texting use case adoption rate for US/Canada businesses that text<br><small>Source: Text Request (2024) · <a href="https://lighthousedata.io/data/businesses-texting-alerts-notifications" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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