B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- businesses with single customer view for businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.astadia.com/blog/connecting-pre-post-sale-customer-experience-eventually ↗
Source Article
Connecting the Pre- & Post-Sale Customer Experience... Eventually
Original Research
eMarketer
· Original study ↗
Methodology
Blog citing eMarketer; exact year of underlying data not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 20% businesses with single customer view. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-single-customer-view-emarketer
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<blockquote cite="https://lighthousedata.io/data/businesses-single-customer-view-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- businesses with single customer view for businesses<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/businesses-single-customer-view-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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