B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- share of businesses valuing online reviews for businesses (2026)
79% of businesses believe that online reviews play an important role in consumer decision making.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Trustpilot and Econsultancy
Primary
Tier B
https://www.angelinvestmentnetwork.net/infographic-customer-reviews-can-be-valuable-for-your-busines… ↗
Source Article
Infographic - Customer Reviews Can be Valuable for Your Business
Original Research
Trustpilot and Econsultancy
· Original study ↗
Methodology
Trustpilot and Econsultancy study on the voice of the customer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 79% share of businesses valuing online reviews. Source: Trustpilot and Econsultancy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-reviews-important-consumer-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-reviews-important-consumer-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share of businesses valuing online reviews for businesses<br><small>Source: Trustpilot and Econsultancy (2026) · <a href="https://lighthousedata.io/data/businesses-reviews-important-consumer-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.