B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
99%
99% -- percentage of businesses reporting increase in sales or roi for businesses using intent data (2026)
99% of businesses reported an increase in sales or ROI after implementing intent data in their strategies.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
99%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Sources (5)
The Insight Collective
Primary
Tier B
https://www.apollo.io/insights/how-do-i-use-account-intent-data-to-prioritize-which-outbound-sequenc… ↗
Source Article
How Do I Use Account Intent Data to Prioritize Outbound Sequences? | Apollo
Most outbound teams treat intent data as a targeting list. The real unlock is using it as a routing and timing engine that tells you which sequence to activate, for which account, right now. Get that distinction right, and intent data stops being a reporting tool and starts driving pipeline.
Accordi…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-22
business.com
https://www.business.com/
2026-08-22
amraandelma.com
https://www.amraandelma.com/
2026-08-22
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-22
Original Research
The Insight Collective
· Original study ↗
Methodology
Research from The Insight Collective
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
businesses using intent data: 99% percentage of businesses reporting increase in sales or roi. Source: The Insight Collective (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-reporting-increase-in-sales-after-implementing-intent-data
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<blockquote cite="https://lighthousedata.io/data/businesses-reporting-increase-in-sales-after-implementing-intent-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>99%</strong> -- percentage of businesses reporting increase in sales or roi for businesses using intent data<br><small>Source: The Insight Collective (2026) · <a href="https://lighthousedata.io/data/businesses-reporting-increase-in-sales-after-implementing-intent-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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