B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of businesses not tracking ppc conversions properly for businesses using PPC advertising (2025)
According to a study by WordStream, 60% of businesses do not track PPC conversions properly.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://iclickadvertising.com/blog/how-to-audit-a-ppc-agency-before-you-hire-them ↗
Source Article
Key Things to Check Before Hiring a PPC Agency
Think about this: What if the agency you have hired does not truly understand your industry? Or worse, is if they overpromise you the results and under deliver it? It will be a nightmare for any company. The wrong agency could drain your budget without providing the returns you need. It will leave y…
Original Research
WordStream
· Original study ↗
Methodology
Cited from WordStream study; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using PPC advertising: 60% share of businesses not tracking ppc conversions properly. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-not-tracking-ppc-conversions
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<blockquote cite="https://lighthousedata.io/data/businesses-not-tracking-ppc-conversions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of businesses not tracking ppc conversions properly for businesses using PPC advertising<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/businesses-not-tracking-ppc-conversions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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