B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- share of businesses not optimizing local search for businesses (2025)
58% of businesses do not optimize for local search according to Ahrefs.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://opgomarketing.com/why-small-businesses-need-seo/ ↗
Source Article
Why Small Businesses Need SEO
One of the fastest ways to grow organic traffic is by leveraging a comprehensive content marketing strategy focused on creating high-quality, SEO-optimized content. This includes keyword research, on-page SEO optimization, consistent content creation, and effective promotion. Check out our SEO FAQ p…
Original Research
Ahrefs
· Original study ↗
Methodology
Cited from Ahrefs research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 58% share of businesses not optimizing local search. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-not-optimizing-local-search
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<blockquote cite="https://lighthousedata.io/data/businesses-not-optimizing-local-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of businesses not optimizing local search for businesses<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/businesses-not-optimizing-local-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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