B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of businesses without metrics for environmental initiatives for UK businesses (2025)
20% of senior executives surveyed at UK businesses say they are unaware if their business has metrics in place to measure the effectiveness of their environmental initiatives.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clearly PR
Primary
Tier B
https://www.healthfoodbusiness.co.uk/one-in-five-businesses-admit-to-greenwashing/ ↗
Source Article
One in five businesses admit to greenwashing - Health Food Business magazine
New research has suggested one in five businesses admit to greenwashing, with half saying their sustainability efforts are failing.
Some 44 per cent of UK businesses say they are failing to deliver on their sustainable commitments, with 18 per cent admitting to publicly exaggerating their green cred…
Original Research
Clearly PR
· Original study ↗
Methodology
Poll of more than 1,500 senior executives by Clearly PR
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK businesses: 20% share of businesses without metrics for environmental initiatives. Source: Clearly PR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-no-sustainability-metrics
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-no-sustainability-metrics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of businesses without metrics for environmental initiatives for UK businesses<br><small>Source: Clearly PR (2025) · <a href="https://lighthousedata.io/data/businesses-no-sustainability-metrics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.