B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- share of businesses not started cro for Businesses (2026)
68% of businesses have not started any conversion rate optimization.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Convert.com
Primary
Tier C
https://kirro.io/cro-services-agencies ↗
Source Article
CRO Services & Agencies | Kirro Blog
You want more conversions from your website. The question is whether to do it yourself, hire someone, or find a middle ground.
The CRO services industry makes this harder than it needs to be. Agencies sell $10,000/month retainers. Consultants charge $150-$300/hour. And every website ranking for “CRO…
Original Research
Convert.com
· Original study ↗
Methodology
Cited from Convert.com research via Kirro blog.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses: 68% share of businesses not started cro. Source: Convert.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-no-cro-optimization-convert
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<blockquote cite="https://lighthousedata.io/data/businesses-no-cro-optimization-convert" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of businesses not started cro for Businesses<br><small>Source: Convert.com (2026) · <a href="https://lighthousedata.io/data/businesses-no-cro-optimization-convert" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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