B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- digital marketing maturity rate for businesses (2026)
According to Google, 2% of businesses are at a multi-moment phase of digital marketing maturity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://bfj.digital/solutions/digital-marketing-audit/ ↗
Source Article
Technology Stack & Digital Marketing Audit
Original Research
Google
· Original study ↗
Methodology
Attributed to Google; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 2% digital marketing maturity rate. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-multimoment-digital-maturity
HTML Embed
<blockquote cite="https://lighthousedata.io/data/businesses-multimoment-digital-maturity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- digital marketing maturity rate for businesses<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/businesses-multimoment-digital-maturity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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