B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

83%

83% -- share of businesses not altering dei initiatives for US businesses (2025)

2025  · future500.org

83% of businesses do not intend to meaningfully alter their DEI initiatives, despite common adjustments in language.

  • Study name and exact methodology not specified in text
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Attribution: future500.org View source
Lighthouse Research Team
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Source verified Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
US businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
future500.org Primary Tier C
https://www.future500.org/blog/https/wwwfuture500org/blog/greenhushing ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Greenhushing or ESG Retreat? — Future 500 | Stakeholder Engagement + Sustainability Experts
Greenhushing or ESG Retreat? Each year, around this time, we publish the Force for Good Forecast, our team's signature annual report. We do so to help corporate leaders navigate and lead on the year's most notable social and environmental advocacy trends. We are nearly complete with our 2025 FFGF, i…
Original Research
future500.org · Original study ↗

Cited as 'a recent study' without named source; referenced in Future 500 Force for Good Forecast trend discussion

Methodology documented
Industrymarketing
Plain Text
US businesses: 83% share of businesses not altering dei initiatives. Source: future500.org (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-keep-dei-initiatives-2025
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<blockquote cite="https://lighthousedata.io/data/businesses-keep-dei-initiatives-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of businesses not altering dei initiatives for US businesses<br><small>Source: future500.org (2025) · <a href="https://lighthousedata.io/data/businesses-keep-dei-initiatives-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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