B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
64%
64% -- share of businesses with established value propositions for businesses (2026)
According to HubSpot, 64% of businesses have established value propositions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://jayallyson.com/visible-value-proposition/ ↗
Source Article
Attract More Clients to Your Offer with a Visible Value Proposition
All businesses have some kind of value proposition. Sadly, many are not unique, visible or properly leveraged. As a consultant or coach, I’m sure you offer immense value in the knowledge, skills, experience you can use to help your clients. But how do you promote it in the marketplace and get notice…
Original Research
HubSpot
· Original study ↗
Methodology
Cited by author from HubSpot; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 64% share of businesses with established value propositions. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-established-value-propositions
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<blockquote cite="https://lighthousedata.io/data/businesses-established-value-propositions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of businesses with established value propositions for businesses<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/businesses-established-value-propositions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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