B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
66%
66% -- businesses reporting unsuccessful advertising for businesses (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting
Primary
Tier C
https://relevantlymarketing.com/news/facebook-marketing-kitchener ↗
Source Article
Facebook Marketing Kitchener | Relevantly — Relevantly Facebook Marketing
Facebook Marketing Kitchener
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Did you know that over 73% of mobile ads are wasted? On top of that, a study conducted by Forrester Consulting found that more than 66% of businesses feel like their advertising efforts are simply not successf…
Original Research
Forrester Consulting
· Original study ↗
Methodology
Forrester Consulting study, cited secondhand by marketing agency
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
businesses: 66% businesses reporting unsuccessful advertising. Source: Forrester Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-ads-unsuccessful-66
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<blockquote cite="https://lighthousedata.io/data/businesses-ads-unsuccessful-66" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- businesses reporting unsuccessful advertising for businesses<br><small>Source: Forrester Consulting (2025) · <a href="https://lighthousedata.io/data/businesses-ads-unsuccessful-66" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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