B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of business travellers belonging to hotel loyalty programmes for business travellers (2025)
80% of business travellers stated they belong to hotel loyalty programmes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,035
Geography
APAC, North America, EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCD Travel
Primary
Tier B
https://www.theasap.org.uk/business-travellers-still-dont-prioritise-sustainability-survey ↗
Source Article
Business travellers (still) don’t prioritise sustainability – survey
Business travellers (still) don’t prioritise sustainability – survey
According to a new BCD Travel hotel survey of 1,035 business travellers across Europe, North America and Asia Pacific who had travelled for business within the past 12 months, released on 7 August, sustainability is among the least…
Original Research
BCD Travel
· Original study ↗
Methodology
BCD Travel hotel survey of business travellers across Europe, North America and Asia Pacific
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionAPAC, North America, EMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
business travellers: 80% share of business travellers belonging to hotel loyalty programmes. Source: BCD Travel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-travellers-hotel-loyalty-membership-80pct
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<blockquote cite="https://lighthousedata.io/data/business-travellers-hotel-loyalty-membership-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of business travellers belonging to hotel loyalty programmes for business travellers<br><small>Source: BCD Travel (2025) · <a href="https://lighthousedata.io/data/business-travellers-hotel-loyalty-membership-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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