B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
69%
69% -- consumer sentiment sustainability provider preference for business travelers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://www.travelinc.com/how-to-tailor-your-hotel-rfp-questions-including-sustainability-practices/ ↗
Source Article
How to Tailor Your Hotel RFP Questions, Including Sustainability Practices
Our clients often inquire whether they are asking the right questions in their hotel RFPs to identify how properties are adapting to new requirements by the traveler, and of the travel management program
With new operating and fiscal year budgeting cycles on the horizon, we have highlighted a few ke…
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte survey cited by Travelinc; original survey methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business travelers: 69% consumer sentiment sustainability provider preference. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-travelers-sustainability-providers-69
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<blockquote cite="https://lighthousedata.io/data/business-travelers-sustainability-providers-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- consumer sentiment sustainability provider preference for business travelers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/business-travelers-sustainability-providers-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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