B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- share confident describing alt text for business owners (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
900
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fractl
Primary
Tier B
https://www.beingdigitalz.com/blog/study-1-in-3-business-owners-have-no-idea-that-google-determines-… ↗
Source Article
Study: 1 in 3 business owners have no idea that Google determines search rankings
Original Research
Fractl
· Original study ↗
Methodology
Fractl SEO knowledge survey
Methodology documented
Segmentation
IndustryB2B
Company SizeSMB
RegionUS
Channelorganic_search
Cite this stat
Plain Text
business owners: 65% share confident describing alt text. Source: Fractl (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-owners-confident-describe-alt-text
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<blockquote cite="https://lighthousedata.io/data/business-owners-confident-describe-alt-text" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share confident describing alt text for business owners<br><small>Source: Fractl (2026) · <a href="https://lighthousedata.io/data/business-owners-confident-describe-alt-text" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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