B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- business lost without in person contact for face-to-face trade show meetings (2025)
28% of current business would be lost without personalized, in-person contact according to a study by Meeting Professionals International.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Meeting Professionals International
Primary
Tier C
https://www.trade-show-advisor.com/trade-show-exhibit-budget.html ↗
Source Article
Trade Show Exhibit Budget - Succeed in the Age of Frugality
Exhibit on a Tight Budget
You Can Have an Attractive Trade Show Exhibit Even in the Age of Frugality
Big spending may be out of the question for small businesses in the new economy, but that does not mean your brand has to lose its sparkle. There are many ways to shine at trade shows and marketing e…
Original Research
Meeting Professionals International
· Original study ↗
Methodology
Respondent survey finding from Meeting Professionals International study, as cited by trade-show-advisor.com; original survey date not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
face-to-face trade show meetings: 28% business lost without in person contact. Source: Meeting Professionals International (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-lost-without-in-person-contact-mpi
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<blockquote cite="https://lighthousedata.io/data/business-lost-without-in-person-contact-mpi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- business lost without in person contact for face-to-face trade show meetings<br><small>Source: Meeting Professionals International (2025) · <a href="https://lighthousedata.io/data/business-lost-without-in-person-contact-mpi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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