B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

70%

70% -- tablet ownership rate for business frequent flyers (JCDecaux airport audience) (2013)

2013  · JCDecaux UK Airport

About 70% of surveyed elite business frequent flyers own tablets.

  • Described as 'About 70%' in the source text
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Attribution: JCDecaux UK Airport View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2013
Entity
business frequent flyers (JCDecaux airport audience)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
JCDecaux UK Airport Primary Tier A
http://www.jcdecaux-oneworld.com/2013/10/eye-on-business-travellers-studies-show-strong-belief-that-… ↗
Confidence: 57/100 Vintage: 2013 Channel: Wayback
Source Article
Senior Businessmen Believe Advertising Belongs in Airports
Senior Businessmen Believe Advertising Belongs in Airports Findings from JCDecaux UK Airport’s latest research Business Traveller 2 revealed that senior business people not only notice advertising in Airports; the majority also believes that Airports are the most effective place to advertise interna…
Original Research
JCDecaux UK Airport · Original study ↗

Online survey of elite business frequent flyers

Methodology documented
Industrymarketing
Plain Text
business frequent flyers (JCDecaux airport audience): 70% tablet ownership rate. Source: JCDecaux UK Airport (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-flyers-tablet-ownership-70pct
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<blockquote cite="https://lighthousedata.io/data/business-flyers-tablet-ownership-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- tablet ownership rate for business frequent flyers (JCDecaux airport audience)<br><small>Source: JCDecaux UK Airport (2013) · <a href="https://lighthousedata.io/data/business-flyers-tablet-ownership-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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