B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- share preferring sustainability transparent hotels for business decision makers (2025)
88% of business decision makers prefer hotels that are transparent about sustainability.
Lighthouse Research Team
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Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Hotel Technology Trends in 2025: What's Next in Hospitality?
In an ever-evolving business landscape, the hotel industry is no exception to dramatic shifts. Gone are the days when generic, one-size-fits-all services were enough to satisfy guests. The rise of the digital age has ushered in a new era where guests yearn for personalized experiences, and the compe…
Methodology
Cited as 'a recent survey'; original survey not named
Methodology documented
Segmentation
Industrymarketing
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Plain Text
business decision makers: 88% share preferring sustainability transparent hotels. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-decision-makers-sustainability-preference
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<blockquote cite="https://lighthousedata.io/data/business-decision-makers-sustainability-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share preferring sustainability transparent hotels for business decision makers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/business-decision-makers-sustainability-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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