B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- app download rate increase for bus advertising exposure (2023)
Consumers exposed to bus ad formats for a popular app were 79% more likely to download the app.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
OUTFRONT Media
Primary
Tier A
https://advertisingweek.com/outfront-and-streetmetrics-up-the-ante-for-bus-advertising-measurement/ ↗
Source Article
OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement
Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.
For a very long time, it has been a given that transit advertising is an effective way to garner awareness for one’s brand and products. But a newly expanded partnership between OUTFRONT, on…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
Attribution study commissioned by OUTFRONT and StreetMetrics
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
bus advertising exposure: 79% app download rate increase. Source: OUTFRONT Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bus-advertising-app-download-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bus-advertising-app-download-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- app download rate increase for bus advertising exposure<br><small>Source: OUTFRONT Media (2023) · <a href="https://lighthousedata.io/data/bus-advertising-app-download-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.