B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25.9%
25.9% -- positive brand buzz for Burger King US (2020)
Positive buzz for Burger King US was 25.9% in April 2019 before increasing to 31.2%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25.9%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/impossible-foods-burger-king-partnership/ ↗
Source Article
Will Impossible Foods partnership be a success for Burger King? - Savanta
It was announced at the CES tech conference last week that Burger King is to follow the launch of its plant-based Impossible Whopper with the ‘Impossible Croissan’wich' — this time made with Impossible Pork.
Having plant-based options has already impressed current customers and is attracting younger…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue brand tracking; buzz measured as hearing something positive about the brand in the last month; increase since Impossible Whopper launch in April 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Burger King US: 25.9% positive brand buzz. Source: Savanta (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/burger-king-positive-buzz-increase-2020
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<blockquote cite="https://lighthousedata.io/data/burger-king-positive-buzz-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25.9%</strong> -- positive brand buzz for Burger King US<br><small>Source: Savanta (2020) · <a href="https://lighthousedata.io/data/burger-king-positive-buzz-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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