B
Evidence Grade B
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Recent
48.4%
48.4% -- share of builders with referrals as primary lead source for residential construction builders (2025)
48.4% of residential construction builders reported referrals as their primary lead source according to the 2025 SORCI Report.
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Lighthouse Research Team
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Evidence graded
Value
48.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Professional Builders
Primary
Tier B
https://blog.associationofprofessionalbuilders.com/builder-referral-marketing ↗
Source Article
If Your Last Job Came From a Referral, You Need to Read This
Referrals are great, but they aren’t sustainable…
You’ve built a great reputation. Clients love your work. Your name gets passed around.
And yet, your business still feels like a rollercoaster. Some months you’re booked solid. Other months? Silence. No new enquiries, no new contracts—just stress.
Fo…
Original Research
Association of Professional Builders
· Original study ↗
Methodology
Cited from 2025 State of Residential Construction Industry (SORCI) Report
Methodology documented
Segmentation
Industryreal_estate
Cite this stat
Plain Text
residential construction builders: 48.4% share of builders with referrals as primary lead source. Source: Association of Professional Builders (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/builders-referrals-primary-lead-source-2025
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<blockquote cite="https://lighthousedata.io/data/builders-referrals-primary-lead-source-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.4%</strong> -- share of builders with referrals as primary lead source for residential construction builders<br><small>Source: Association of Professional Builders (2025) · <a href="https://lighthousedata.io/data/builders-referrals-primary-lead-source-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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