B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- median gross markup for builders with a documented sales process (SORCI survey) (2024)
Builders with a documented sales process achieved a median gross markup of 25% compared to 20% for those without.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,240
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Professional Builders
Primary
Tier A
https://blog.associationofprofessionalbuilders.com/year-in-review-2024 ↗
Source Article
Year in Review: 2024
For many builders, 2024 was a year of challenges. Rising inflation, volatile costs, and unpredictable markets made it harder than ever to stay ahead. Leads dried up, deals fell through at the last minute, and the pressure to manage cash flow and keep projects on track only intensified.
Yet, amidst t…
Original Research
Association of Professional Builders
· Original study ↗
Methodology
SORCI survey comparison of systemised vs non-systemised builders
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
builders with a documented sales process (SORCI survey): 25% median gross markup. Source: Association of Professional Builders (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/builders-documented-sales-process-markup-2024
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<blockquote cite="https://lighthousedata.io/data/builders-documented-sales-process-markup-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- median gross markup for builders with a documented sales process (SORCI survey)<br><small>Source: Association of Professional Builders (2024) · <a href="https://lighthousedata.io/data/builders-documented-sales-process-markup-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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