B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14.9%
14.9% -- bounce rate decrease for BTG plc website (post-amalgamation) (2019)
BTG plc's website experienced a 14.9% decrease in bounce rate following the website amalgamation project.
- Exact measurement timeframe not explicitly stated beyond post-2018 website amalgamation
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.9%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Discover Digital
Primary
Tier C
https://discoverdigital.com/btg-plc ↗
Source Article
BTG plc
Btg PLc
Goals
BTG plc had two main websites until the end of 2018. The first one was their corporate website developed in Umbraco, and the second one was targeted towards healthcare professionals developed by Discover Digital on the Kentico platform.
The overall scope of the project was to amalgamat…
Original Research
Discover Digital
· Original study ↗
Methodology
Reported as a 14.9% decrease (improvement) in bounce rate. Self-reported agency case study; measurement period not explicitly dated; inferred 2019 (post-migration).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BTG plc website (post-amalgamation): 14.9% bounce rate decrease. Source: Discover Digital (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/btg-plc-bounce-rate-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/btg-plc-bounce-rate-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.9%</strong> -- bounce rate decrease for BTG plc website (post-amalgamation)<br><small>Source: Discover Digital (2019) · <a href="https://lighthousedata.io/data/btg-plc-bounce-rate-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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