B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1
$1 -- willingness to pay for cafe customers (chocolate brownie on china plate) (2019)
Customers in a cafe in Illinois who were served a chocolate brownie on a china plate stated they would be prepared to pay an average of $1.27 for it.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1
Unit
Currency Usd
Data Vintage
2019
Entity
Geography
CN
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brian Wansink study cited in The Choice Factory
Primary
Tier B
https://slooowdown.wordpress.com/2019/05/22/summary-of-the-choice-factory-by-richard-shotton/ ↗
Source Article
Summary of ‘The Choice Factory’ by Richard Shotton
Summarised by Paul Arnold – Strategic Planner, Facilitator and Trainer ([email protected])
The book in a nutshell
People are not great decision makers. We can easily be unconsciously influenced — often by irrelevant things. The book reviews 25 biases and then suggests how they can be applied to Mar…
Original Research
Brian Wansink study cited in The Choice Factory
· Original study ↗
Methodology
Brian Wansink experiment; napkin 53c, paper plate 76c, china $1.27
Methodology documented
Segmentation
IndustryFood & Beverage
RegionCN
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
cafe customers (chocolate brownie on china plate): $1 willingness to pay. Source: Brian Wansink study cited in The Choice Factory (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brownie-willingness-to-pay
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brownie-willingness-to-pay" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1</strong> -- willingness to pay for cafe customers (chocolate brownie on china plate)<br><small>Source: Brian Wansink study cited in The Choice Factory (2019) · <a href="https://lighthousedata.io/data/brownie-willingness-to-pay" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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