B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- pilot failure rate for US broadcast TV industry (2016)
The broadcast TV industry has an 88% failure rate for creating TV shows that last beyond a single episode or reach a second season.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2016
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hollywood Branded
Primary
Tier B
https://blog.hollywoodbranded.com/taking-the-risk-for-product-placement-in-tv-pilot-productions ↗
Source Article
Why Brands Benefit From Product Placement in TV Pilots
Why Brands Benefit From Product Placement in TV Pilots
Quick Answer
Hollywood Branded explains why brands benefit from product placement in TV pilots, and why a brand should ‘risk’ it versus holding out for a ‘sure thing’.
Brand Partnerships During TV Pilot Season
The broadcast TV industry has an 88…
Original Research
Hollywood Branded
· Original study ↗
Methodology
Derived from network pilot pickup data cited by Hollywood Branded
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelcontent
Cite this stat
Plain Text
US broadcast TV industry: 88% pilot failure rate. Source: Hollywood Branded (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/broadcast-tv-pilot-failure-rate
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<blockquote cite="https://lighthousedata.io/data/broadcast-tv-pilot-failure-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- pilot failure rate for US broadcast TV industry<br><small>Source: Hollywood Branded (2016) · <a href="https://lighthousedata.io/data/broadcast-tv-pilot-failure-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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