B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- businesses ranking broadband as most important tool for staying connected for NZ employing businesses (2021)
84% of New Zealand employing businesses identified strong and reliable broadband as the most important tool for operating their business and staying connected.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000
Geography
NZ
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
2degrees
Primary
Tier A
https://www.2degrees.nz/media-releases/technology-transformation-helps-businesses-run-better-than-ev… ↗
Source Article
One year on: Technology transformation helps businesses run better than ever
One year on: Technology transformation helps businesses run better than ever
2degrees’ Shaping Business Study returns, showing Covid is no match for resilient and adaptable Kiwi businesses.
- More than a third (39%) of employing businesses say they could operate better in the face of another lockdow…
Original Research
2degrees
· Original study ↗
Methodology
2degrees Shaping Business Study survey of more than 1,000 businesses
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNZ
RoleAll marketers
Cite this stat
Plain Text
NZ employing businesses: 84% businesses ranking broadband as most important tool for staying connected. Source: 2degrees (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/broadband-most-important-tool-2021
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<blockquote cite="https://lighthousedata.io/data/broadband-most-important-tool-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- businesses ranking broadband as most important tool for staying connected for NZ employing businesses<br><small>Source: 2degrees (2021) · <a href="https://lighthousedata.io/data/broadband-most-important-tool-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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