B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30.9%
30.9% -- advertising and promotion spend growth rate for Britvic (FY2024)
Britvic increased its advertising and promotional (A&P) spend by 30.9% in the year to September 30, 2024.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.9%
Unit
Percentage
Data Vintage
FY2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Britvic
Primary
Tier A
https://www.asiantrader.biz/strong-numbers-for-britvic ↗
Source Article
Strong numbers for Britvic
Original Research
Britvic
· Original study ↗
Methodology
Year to Sept 30 (fiscal year ending 30 Sept, prior to Q1 2025 Carlsberg acquisition)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Britvic: 30.9% advertising and promotion spend growth rate. Source: Britvic (FY2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/britvic-ap-spend-increase-fy2024
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<blockquote cite="https://lighthousedata.io/data/britvic-ap-spend-increase-fy2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.9%</strong> -- advertising and promotion spend growth rate for Britvic<br><small>Source: Britvic (FY2024) · <a href="https://lighthousedata.io/data/britvic-ap-spend-increase-fy2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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