B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
86%
86% -- consumers wanting corporate environmental transparency for UK consumers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sensu Insight
Primary
Tier C
https://nimbushosting.co.uk/blog/greenwashing-vs-genuine-sustainability ↗
Source Article
Greenwashing vs Genuine Sustainability | It's Important! - Nimbus
The spotlight on environmental sustainability is shining brighter than ever, as consumers and businesses seek brands and suppliers that offer a commitment to minimising their negative impact on the environment.
This growing demand for green products and services has inevitably driven a rise in “gree…
Original Research
Sensu Insight
· Original study ↗
Methodology
Sensu Insight survey
Methodology documented
Segmentation
Industrymarketing
RegionGB
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
UK consumers: 86% consumers wanting corporate environmental transparency. Source: Sensu Insight (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brits-want-corporate-environmental-transparency
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<blockquote cite="https://lighthousedata.io/data/brits-want-corporate-environmental-transparency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers wanting corporate environmental transparency for UK consumers<br><small>Source: Sensu Insight (2024) · <a href="https://lighthousedata.io/data/brits-want-corporate-environmental-transparency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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